Jordan Plant-Based Dairy Market: Trends, Forecasts upto 2028 and Company Shares

Market Snapshot

The plant-based dairy market has been growing rapidly in recent years, driven by increasing consumer demand for healthier and more sustainable food options. Plant-based dairy products are made from non-animal sources such as soy, almond, coconut, and oats, and are often marketed as healthier alternatives to traditional dairy products. The market includes a wide range of products such as milk, cheese, yogurt, and ice cream, and is expected to continue to grow as more consumers adopt plant-based diets and seek out environmentally-friendly food options. Major players in the market include companies such as Danone, Nestle, and Unilever, who have been investing heavily in plant-based dairy products in response to changing consumer preferences.

The dairy industry in the Jordan is undergoing a great transformation, influenced by many factors. Economic instability and ongoing geopolitical tensions are challenging the traditional dairy sector. These challenges have created a unique opportunity for the growth of plant-based dairy alternatives in Jordan. This dynamic shift in consumer preferences reflects a changing landscape.

Plant-based options in the Jordan are increasingly favoured by sustainability-conscious consumers, presenting a notable shift in consumer preferences. While traditional cow's milk prices have risen, plant-based alternatives are gaining ground, with notable growth in sectors like plant-based yoghurt and cheese. The sustainability trend and convenience-driven purchases are driving the growth of plant-based dairy in the Jordan, despite the slight price difference compared to traditional dairy products. The competitive landscape is evolving as major brands enter the plant-based dairy market, responding to changing consumer lifestyles and preferences.

Market Overview

Plant-based dairy alternatives are making a sustainable mark on the Jordan market, riding a wave of consumer interest in environmentally friendly products. Despite economic uncertainties and geopolitical tensions, the dairy industry is experiencing a change in consumer preferences. Premium consumers are turning to oat, soy, and almond milk as sustainable alternatives to traditional cow's milk. Plant-based milk prices have seen substantial growth, although at a slightly slower rate compared to traditional cow's milk.

Plant-based yoghurt and cheese in Jordan are flourishing, registering impressive retail volume growth rates. In contrast, soy drinks are facing dwindling demand as consumers explore diverse plant-based options. Although the price gap between traditional and plant-based dairy is shrinking, plant-based options still carry a slightly higher price tag. This, coupled with reduced disposable incomes among consumers, has tempered the resurgence of plant-based choices. However, the sustainability trend continues to drive interest and growth, despite the economic challenges facing the Jordan.

Segmentation by Retail Channel

The retail landscape in the Jordan's dairy and plant-based alternatives market is experiencing a surge in competitive marketing campaigns. Price sensitivity and innovative product formulations are pushing major brands to venture into the plant-based dairy market, expanding the range of options available to consumers. The convenience of e-commerce is driving sales of plant-based dairy, with online availability improving, and convenience stores are also benefiting from the demand for convenient plant-based products. Single-serve yoghurt products are emerging as meal substitutes, aligning with changing consumer patterns. In this ever-evolving landscape, the plant-based dairy market in the Jordan offers growth potential, as consumers increasingly seek sustainable and environmentally conscious alternatives to traditional dairy products.

Competitive Landscape

The plant-based dairy market is becoming increasingly competitive as more companies enter the space. With the rise of veganism and concerns over the environmental impact of traditional dairy farming, consumers are seeking out alternatives. The competition is driving innovation and pushing companies to create better-tasting and more sustainable plant-based dairy products, ultimately benefiting consumers who have more options than ever before.

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Market Segmentation

Company Performance

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